Match2knowledge

Interessant stukje dat al 2 weken geleden is geplaatst en bij (Yme)rce wordt gelinkt.

The person who deserves more credit than anybody else for this insight is Bill Gross, an internet entrepreneur with a kinetic mind and frenetic speech who in 1996 started Idealab, a sort of factory for inventions. One of the companies to come out of his factory was GoTo.com, later renamed Overture, which pioneered the market for “paid search� or “pay-per-click� advertising. In 2001 Mr Gross ran into Sergey Brin and Larry Page, the young co-founders of Google, a search engine that was just then becoming popular, but still had no way of making money. He offered them a partnership or merger, but Messrs Brin and Page were purist at the time about not diluting the integrity of their search results with commercialism and they turned him down.
Within a year, however, Messrs Brin and Page changed their minds and came up with AdWords, a system based on Overture’s idea of putting advertising links next to relevant search results and charging only for clicks (but with the added twist that advertisers could bid for keywords in an online auction).

Wat zwaarder leesvoer maar wel interessant artikel om een betere achtergrond te krijgen van een aantal essentiele ontwikkelingen op het net..

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